Looting or Scavenging for Survival?

I am bothered by recent news coverage of the Earthquake aftermath in Haiti. A headline reads Looting Flares when Authority Breaks Down. If you go to the article, you can see people unearthing food from the rubble of a once-supermarket.

If I were a hungry, thirsty, homeless and desperate earthquake survivor, I'd dig in the rubble of a supermarket and try to find some food for myself and my loved ones. Is this really looting or is this smart scavenging for survival? Why is the media making victims into villains?

Now, this might qualify as looting. I'd appreciate more distinction, subtlety and understanding in the news coverage of how Haitians are attempting to feed themselves while they wait for comprehensive disaster relief.